Legacy Community Health
THE ASK
Utilize the insight that seniors often avoid wellness checks due to the process feeling impersonal in a campaign advertising Legacy’s senior services.
THE IDEA
Doctor’s taking notes during an appointment is a familiar sight so I used it as a vehicle for storytelling however the notes in the ads are not just medical. This campaign displays notes that include personal info as well which demonstrates a doctor that doesn’t just see them as a patient, but as a whole person.
