MELISSA SAYLORS
ART DIRECTOR • DESIGNER
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Shell Energy Stadium

Title Night Pre-Game

THE ASK
Create a comprehensive, integrated campaign and game-day activation that welcomed the city of Houston to the new home of the Houston Dynamo and Houston Dash: The Shell Energy Stadium.

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Winner of:
Silver ADDY, 2024 AAF Awards: Local (Houston)
Gold ADDY, 2024 AAF Awards: District 10 (Arkansas, Louisiana, Oklahoma & Texas)

 
 
 
 

Presentation Stage: The object in the middle of the stage acted as a doorbell (complete with ‘ding dong’) to emphasis the theme that the Shell Energy Stadium is the official new home of energy.

 

A design for the inside of a suite at the stadium.