Hairy Godfather
Scientists and hairy men agree—body hair is hot! Fortunately, guys everywhere can be their hairiest self and still stay cool with Hanes X-Temp. Our task was to create myriad content in the same wheelhouse of last year’s Hot n’ Hairy campaign.
In the end, the client liked the ideas so much they couldn’t just pick one—so we brought two of the territories to life.
CW: Robert George
The Hairy Godfather
THE ASK
Create a social campaign for Hanes X-Temp product line which is designed to keep hairy men cool.
THE IDEA
Grant the wish of hairy men everywhere through the magic of the Hairy Godfather.
Social Posts
