MELISSA SAYLORS
ART DIRECTOR • DESIGNER
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Alamo Rent A Car

Alamo Rent-a-Car was getting lost in the travel brand mix on social media so we created a campaign using family-friendly humor and storytelling help them stand out. Introducing Leilani & Dash: Two dashboard figurines that inspire travel while connecting with our target in a more memorable and engaging way.

The campaign consisted of two videos and a dedicated Pinterest board. Overall it garnered over 6 million impressions and more than 3 million video views on Facebook but more importantly, it marked a huge step in the right direction for our client.

The Adventures of Leilani & Dash


THE ASK
Alamo Rent-a-Car was getting lost in the travel brand mix on social media and needed a campaign that used family-friendly humor and storytelling help them stand out.

THE IDEA
Introducing Leilani & Dash: Two dashboard figurines that inspire travel while connecting with our target in a more memorable and engaging way. The campaign consisted of two videos and a dedicated Pinterest board.

Overall it garnered over 6 million impressions and more than 3 million video views on Facebook but more importantly, it marked a huge step in the right creative direction for our client.

Social Videos

Leilani is quick with a joke and plays a mean ukulele while Dash loves the outdoors. Together, they’re fun and always up for adventure. Good thing they live in an Alamo rent-a-car!

 

Pinterest Gifs

Halfway through production we were told to kill this idea because we didn't have the budget to hire an animator so I volunteered to teach myself how to use After Effects and created all the gifs myself.  Click to see it irl.