Let’s Rodeo
THE ASK
Create a series of billboards to get Houstonians excited for the 2023 Houston Livestock Show and Rodeo.
THE IDEA
Use larger than life imagery coupled with the phrase ‘Let’s Rodeo’ to showcase the array of exciting experiences that the rodeo has to offer.
This idea sold through and was made. My CW partner and I created the concept and I worked with a designer to execute all the billboards.
