Hanes Ends The Smellfie
THE ASK
Create the supporting digital/social work for The Martin Agency’s ‘End the Smellfie’ campaign which introduced Hanes’ FreshIQ, an all-new, advanced odor-controlling line of men's underwear.
THE IDEA
This odor-blocking underwear ended the need to check for B.O., aka a ‘Smellfie.’ but we were given freedom to branch out from that idea with our work. We came up with two directions, the ideas for each are written below.
CW: Robert George
__________________________________________________________________
Our Work
__________________________________________________________________
Smellfie Excuses
When someone catches you taking a whiff of your pit, aka doing a Smellfie, you have to think fast to conceal your dirty deed. However thanks to Hanes’ FreshIQ you no longer have to worry about Smellfies or your lame excuses.
Fresh Deliveries
Bad body odor can happen anytime, any place. Thankfully, when this happens Hanes' FreshIQ can also be delivered by anyone.
